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Entrepreneurial Truth
Dive into The Entrepreneurial Truth Show with Kesi Case, your electrifying gateway to mastering entrepreneurship in the digital era! Every episode is a journey into the heart of business innovation, where Kesi and a lineup of visionary entrepreneurs across tech, startups, and seasoned businesses unleash powerful, actionable insights.
Are you ready to revolutionize your business approach? Whether you’re just firing up your startup dreams or scaling new heights as a veteran entrepreneur, this podcast is your essential toolkit. Discover how to harness cutting-edge AI, streamline operations with savvy systems, and soak in the success stories that are shaping today’s business giants.
Our mission? To arm you with groundbreaking strategies and the wisdom of entrepreneurial pioneers, guiding you through the ever-evolving maze of modern business. Connect with a community of forward-thinkers, ignite your passion, and elevate your entrepreneurial spirit.
Subscribe to The Entrepreneurial Truth Show now! Embark on this transformative adventure and redefine the future of your business at the thrilling intersection of entrepreneurship, systems, and AI. Let’s innovate, inspire, and grow together!
This podcast description was edited with the help of AI
Entrepreneurial Truth
How to Build a Product That People Actually Want to Buy!
Want to SCALE your business?
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Podcast Guest: Michael Fergusson
LinkedIn: Michael Fergusson
website: newbrightidea.com
Want to build a product that people actually want to buy? In this episode, we dive deep into entrepreneurial success, market demand, and the Jobs to Be Done framework with Michael Ferguson. Learn how problem-solving, innovation, and empathy can transform your business. Whether you're a startup founder, business owner, or aspiring entrepreneur, this episode is packed with insights to help you launch, grow, and scale a product that truly meets customer needs.
📌 Timestamps:
(0:00 - 10:45) Michael Ferguson’s Entrepreneurial Journey Begins
(10:46 - 12:07) Returning to Canada and Finding a New Path
(12:08 - 13:28) Pursuing Music as a Career and Its Challenges
(13:29 - 17:55) The Long Game: How Investing in Yourself Leads to Success
(17:56 - 24:17) The Power of Problem-Solving: How Listening Can Transform Your Career
(24:18 - 27:07) Jobs to Be Done Framework: The Secret to Creating Products People Actually Want
(27:08 - 29:44) The Power of Problem-Solving: How Entrepreneurs Can Align Innovation with Market Needs
(29:45 - 31:33) Entrepreneurial Mindset: The Role of Empathy and Curiosity in Business Success
(31:34 - 31:38) Scaling and Exiting a Startup: Lessons from Building and Selling Companies
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