Entrepreneurial Truth

How to Build a Product That People Actually Want to Buy!

Kesi Season 2 Episode 4

Want to SCALE your business? 
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Podcast Guest: Michael Fergusson
LinkedIn: Michael Fergusson
website: newbrightidea.com

Want to build a product that people actually want to buy? In this episode, we dive deep into entrepreneurial success, market demand, and the Jobs to Be Done framework with Michael Ferguson. Learn how problem-solving, innovation, and empathy can transform your business. Whether you're a startup founder, business owner, or aspiring entrepreneur, this episode is packed with insights to help you launch, grow, and scale a product that truly meets customer needs.

📌 Timestamps:
(0:00 - 10:45) Michael Ferguson’s Entrepreneurial Journey Begins
(10:46 - 12:07) Returning to Canada and Finding a New Path
(12:08 - 13:28) Pursuing Music as a Career and Its Challenges
(13:29 - 17:55) The Long Game: How Investing in Yourself Leads to Success
(17:56 - 24:17) The Power of Problem-Solving: How Listening Can Transform Your Career
(24:18 - 27:07) Jobs to Be Done Framework: The Secret to Creating Products People Actually Want
(27:08 - 29:44) The Power of Problem-Solving: How Entrepreneurs Can Align Innovation with Market Needs
(29:45 - 31:33) Entrepreneurial Mindset: The Role of Empathy and Curiosity in Business Success
(31:34 - 31:38) Scaling and Exiting a Startup: Lessons from Building and Selling Companies

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